Strong Roots
Teach basic gymnastic skills to children 2-6yrs old (and their parents).
Parents want to support their young children’s physical development but most resources are not easily accessible or only focus on fine motor skills. Strong Roots provides fun, evidence-based movement lessons parents and children can do together at home. By building coordination, balance, and resilience through play, the app boosts healthy development while tracking progress with simple streaks, milestones, and skill badges.
Hypothesis: Parents know physical activity is important but feel classes are too expensive and time consuming to be practical to prioritize.
Survey Results:
of respondents ranked efforts to optimize child development as extremely important to prioritize.
68%
of parents have their child enrolled in a sport or physical activity
50%
said they would be interested in an app or platform to help improv their child’s motor skills.
32%
Conclusion: Parents feel they know enough, but lack proper education to see the true value of Strong Roots.
